05 June 2008

Post-IPL euphoria

A euphoria called IPL swept the whole nation by its feet. And importantly, (I think) it thrusted the idea of belongingness to it's Indian viewers/supporters. When people cheered Shane Warne while bowling to Sachin Tendulkar was the kind of change it brought. Quite unconventional, yet feel good change. How long Indian supporters would support an inconsistent team backed by richest sports governing body!
Time was ripe for the supporters to get their support's due, and IPL just did that.
Now Rajasthan Royals happily back with the IPL trophy with them, IPL has silently abated for the time being, promising yet another battle of performers next year. And no doubt, I'll be watching them with same enthusiasm.

The day I saw this ad, I was damn convinced something big was coming our way. And it happened. Every idea behind IPL was innovative and brought smiles in viewers faces. This ad was, by far, the best of the lot. True Indian ad in making. Simply loved it.
This is my small tribute to the ad and people who executed it.



PS: A day after IPL finals, when I reached home after office, I felt so incomplete!

No comments:

Post a Comment